The Persimmon share price is a top FTSE 100 bargain and I’d buy it today

The Persimmon share price is climbing today due to the stamp duty holiday and a positive trading update that points to a brighter future.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Persimmon (LSE: PSN) share price is up almost 8% today as the outlook brightens considerably for the UK property market.

There are two reasons why FTSE 100 housebuilder Persimmon is putting on such a show today. The first is Chancellor Rishi Sunak’s stamp duty holiday, announced in yesterday’s Summer Statement.

This comes into force with immediate effect for properties up to £500,000, and will save buyers up to £15,000. This is clearly going to lead to an upsurge in demand, especially since buy-to-let investors and second homeowners are included.

Bargain FTSE 100 buy

Politicians are desperate to keep the housing market moving, given the impact on public morale of a house price crash. Persimmon is going to benefit, as are the other major housebuilders. Yet their share prices haven’t risen as much. Barratt Developments, Crest Nicholson Holdings, Redrow, and Vistry Group are all up today, but only by modest amounts.

That brings me to the second reason why the Persimmon share price is buoyant today. This morning it published a first-half trading update running to 30 June, which obviously contains horrible figures due to the pandemic, but signs of recovery as well.

Revenue fell from £1.75bn to £1.19bn over the six-month period, with completions also falling markedly. The good news is that the average selling price actually rose from £216,942 to £225,050. Such resilience is good to see.

The Persimmon share price enjoyed a further lift after management reported positive customer demand since reopening in England six weeks ago. Private sales reservations have averaged 278 new homes a week, up 30% on last year.

The £8bn FTSE 100 company cancelled its April dividend and postponed its annual final dividend, which was due in July. However, at the end of the second half of this year, it will re-evaluate payment of a dividend for the year to 31 December. A resumption would give the Persimmon share price a further lift.

Chief executive Dave Jenkinson said it is entering the second half in a “strong position”, with forward sales up around 15% year-on-year, and cash holdings totalling around £830m.

I’d check out the Persimmon share price

The pandemic may drag on, but I cannot see the government ordering another full-scale national lockdown. The nation’s economy and mental health couldn’t stand it.

The market could see a lot of forced sellers when furlough ends in October, hitting house prices with a knock-on for new builds. Demand for property could fall off a cliff when the stamp duty holiday ends on 31 March 2021.

The Persimmon share price has also been underpinned by the Help to Buy scheme. That will be restricted to first-time buyers in 2021, and scrapped in 2023. I have a sneaking feeling that it may be extended again.

The housing market is being propped up by government stimulus, just like the stock market. Housebuilders have been fantastic stocks, giving investors a solid blend of share price growth and dividend income. The Persimmon share price is still 20% below its pre-pandemic pick, and looks like a stock market crash bargain to me.

The housing market is too big to be allowed to fail. That’s why I’d buy Persimmon today.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended Redrow. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

A 7.8% yield and growing! Is the Imperial Brands dividend a passive income bargain?

The Imperial Brands dividend is growing -- and the tobacco company already offers a juicy yield compared to many FTSE…

Read more »

Middle-aged black male working at home desk
Investing Articles

Imperial Brands’ share price is on fire! Time to buy following HY results?

The Imperial Brands share price is flying right now! Is the FTSE 100 cigarette giant starting to break out of…

Read more »

Businessman use electronic pen writing rising colorful graph from 2023 to 2024 year of business planning and stock investment growth concept.
Value Shares

Barclays shares could rise another 24%, according to a City broker

Barclays shares have been lighting up the UK stock market this year. And analysts at Deutsche Bank reckon there are…

Read more »

Market Movers

Why I think Burberry’s share price is simply too cheap to ignore right now

Burberry’s share price has dropped 50% in a year. Roland Head reviews the latest numbers and explains why he’s buying.

Read more »

Young woman holding up three fingers
Investing Articles

How I’d try to turn an empty ISA into £300k by purchasing cheap shares, starting now

Harvey Jones is looking to build a £300,000 ISA portfolio for his retirement through buying cheap shares and giving them…

Read more »

Illustration of flames over a black background
Small-Cap Shares

This 13p penny stock’s on fire! Should I buy it?

This UK penny stock has been making investors a lot of money in recent months. Is it worth buying today…

Read more »

Investing Articles

Am I missing out by not buying FTSE bank gem Standard Chartered?

Despite its recent price rise, FTSE 100 bank Standard Chartered still looks very undervalued against its peers and appears set…

Read more »

Mature black couple enjoying shopping together in UK high street
Investing Articles

£10k to invest in an ISA? Here’s how I’d use it to aim for a £97k annual passive income

Harvey Jones reckons he can build a high and rising passive income by investing in a spread of high-yielding FTSE…

Read more »